1.1 Introduction to Business Environment 1.2 Internal Environment 1.3 External Environment 1.4 Definition of Entrepreneurship 1.5 The Entrepreneurs' Personality Traits 1.6 Entrepreneurial Growth and Failures 2.1 How to find the opportunity that’s right for you 2.2 How to decide whether or not to pursue a business opportunity 2.3 How to evaluate and identify the risks 2.4 Business opportunities in China 2.5 Taking the right approach to make real money 2.6 Choosing the right business organization (1 2.7 Choosing the right business organization (2 2.8 Registering a business name and get the licenses 3.1 Importance of organizational structure 3.2 Types of organizational structure 3.3 Modern organizational structure 3.4 Formal and informal organizations 3.5 Significance and strategies of recruitment 3.6 Recruitment methods and selection 3.7 Training new employees 4.1 Intrinsic and extrinsic motivation 4.2 Theories of employee motivation 4.3 Tools for employee motivation 4.4 Tips on how to increase employees’ motivation quickly 4.5 Factors affecting corporate culture 4.6 Types of organizational culture 4.7 The importance of corporate culture 4.8 Strong culture and weak culture 4.9 National culture and corporate culture 4.10 The limitations of corporate culture 5.1 Factors of production 5.2 Classification of products 5.3 New product development process 5.4 Product life cycle 5.5 The definition of marketing 5.6 The concepts of marketing 5.7 The functions of marketing 5.8 Marketing mix 5.9 Key marketing strategy decisions 6.1 The functions of financial management 6.2 The objectives of financial management 6.3 The contents of financial management 6.4 Accounting and financial management systems 6.5 The definition of financing 6.6 Debt financing 6.7 Equity financing 6.8 Selecting financing sources 7.1 Basic ideas and history of corporate social responsibility 7.2 The importance of corporate social responsibility in business 7.3 How the businesses can be socially responsible 7.4 The relation of social responsible actions and economic performance 7.5 The development of corporate social responsibility in China 7.6 The background：Globalization 7.7 The international market environment 7.8 Reasons for going to the international market 7.9 The opportunities and challenges of going to the international market 7.10 The modes of going to the international market 8.1 The history of e-business 8.2 The differences between e-business and e-commerce 8.3 The advantages & disadvantages of e-business 8.4 Major considerations in e-business 8.5 How to create an e-business enterprise